An analysis of "breaking" character in comedy, from SNL to this Dean Martin/Bob Newhart sketch:
"More Cowbell" is the one that always comes to mind for me. According to the piece, the conventional wisdom on breaking: You might get a laugh, but it's a cheap one. However: “You’re allowed to break if the audience would never expect you to break.” Also interesting: It's known as corpsing in Britain.
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